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Improving your Major Search Engine Ranking
The first area is
the meta tags and the basic site presentation. Most meta tags are pretty subjective, having to
determine
what the average user may use for key words in a logical query search process. We
optimize your meta tags to reflect your business activities, and
your marketing area. Meta tags have diminished in importance over the
years, but while they exist, they should be done correctly. The site
presentation includes the use of key words in the text, text level
navigation, site maps, links, and a lot of other details. We keep
current with the criteria used, and keep our customer's sites current
with our knowledge.
The second area is the synergism related to your Google
ranking. The
MagNet1 Navigator links your site to
other MagNet1 customer sites in your community, that also
link to your site, not as a link exchange program, but as a legitimate
link of common interest. This is important. Additionally, we have a
proprietary process which gives you credit for
additional applicable MagNet1 websites, enhancing your
ranking potential further.
The key factor is not to link for the sake of linking. Links should
reflect purpose in terms of informational importance and community
relationship importance. Link farming is a negative factor in
ranking.
Other Methods to Improve
Ranking
There are still search engines that criteria can be
submitted, and resubmitted at regular intervals. Un-fortunately, these
engines are not meaningful players in today’s internet world.
The primary engines of choice work like a spider, viewing and
evaluating each website, and determining ranking by its own criteria.
Paying to improve rankings in the submittal engines could be
futile, because even if successful, the usage is low.
Description of Google's Criteria (from Google's
website)
Google runs on a unique combination of advanced
hardware and software. The speed you experience can be attributed in
part to the efficiency of our search algorithm and partly to the
thousands of low cost PC's we've networked together to create a
superfast search engine.
The
heart of our software is PageRank™, a system for ranking web pages
developed by our founders Larry Page and
Sergey Brin at Stanford
University. And while we have dozens of engineers working to improve
every aspect of Google on a daily basis, PageRank continues to provide
the basis for all of our web search tools.
PageRank Explained
PageRank relies on the uniquely democratic nature of the web by using its vast
link structure as an indicator of an individual page's value. In
essence, Google interprets a link from page A to page B as a vote, by
page A, for page B. But, Google looks at more than the sheer volume of
votes, or links a page receives; it also analyzes the page that casts
the vote. Votes cast by pages that are themselves "important" weigh
more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google
remembers each time it conducts a search. Of course, important pages
mean nothing to you if they don't match your query. So, Google
combines PageRank with sophisticated text-matching techniques to find
pages that are both important and relevant to your search. Google goes
far beyond the number of times a term appears on a page and examines
all aspects of the page's content (and the content of the pages
linking to it) to determine if it's a good match for your query.
Integrity
Google's
complex, automated methods make human tampering with our results
extremely difficult. And though we do run relevant ads above and next
to our results, Google does not sell placement within the results
themselves (i.e., no one can buy a higher PageRank). A Google search
is an easy, honest and objective way to find high-quality websites
with information relevant to your search. |